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Shawn Lyons

In the Material Handling Industry, Shawn has made it his mission to deliver honest, practical and valuable information to his customers when making decisions about forklifts and tractors. His ultimate goal is to help his customers by providing professional advice, excellent customer service and getting to the core of what is driving their needs.  


Proven Success Through Expertise and Leadership


Shawn began working for Valley Forklift a few years after college at the age of 25 and quickly grew multiple sales territories to record numbers before advancing in the company.  His different roles have included sales manager, branch manager and now a dealer principal.   


Shawn’s extensive expertise in sales strategies and team leadership has driven significant growth and success throughout his professional journey. His leadership skills are exemplified by leading a team of 8 salespeople to earn multiple Dealer of Excellence awards for Logisnext Americas, and being invited to sit on the Dealer Advisory Board for LS Tractors. 


Shawn is well trained in sales and sales management including achieving both Bronze and Silver certification with Sandler Sales Training which focuses on a customer centric methodology with the goal of delivering the best possible product to every client. 


With over 20 years of experience in business-to-business sales, Shawn has built a remarkable career.  Through strong networking he has built many lifelong relationships with customers, vendors, banks and manufacturers which allow him to exceed expectations and earn your business. 


Shawn Lyons Articles

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How to Choose the Right Tractor in California: A Comprehensive Guide

Whether a small farmer, a service provider, or an owner of acres of land, all of them will face the same degree of indecisiveness when choosing a tractor

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The Benefits of Compact Tractors for Small Farms

Owning a compact tractor can go a long way in improving efficiency and productivity on a small farm.